Privacy policy

RxLive Notice of Privacy Practices

Last Modified: November 12, 2018

This Notice of Privacy Practices applies to Personal Information collected by RxLive, its affiliates and agents, and its service providers, from users of the RxLive Website and its corresponding services (the “Website”). “Personal Information” includes any information that can be used on its own or with other information to identify or contact a single person or to identify an individual in context. If we can link particular information (directly or indirectly) to an individual, we will consider this information Personal Information, and we will protect it.

We at RxLive value keeping your Personal Information confidential and using it solely in the contact of our mission to connect pharmacists and patients to improve medication adherence and effectiveness. We believe that transparency about the use of your Personal Information is important. In this Notice of Privacy Practices, we provide you detailed information about our collection, use, maintenance, and disclosure of your Personal Information. The Notice of Privacy Practices explains what kind of information we collect, when and how we might use that information, how we protect the information, and your rights regarding your Personal Information.

Please read the following carefully to understand our views and practices regarding your Personal Information and how we treat it.



Capitalized terms, if not defined in this Notice of Privacy Practices, are defined in the Terms of Use, into which this Notice of Privacy Practices is incorporated.
In case you have any questions or concerns after reading this privacy statement, please do not hesitate to contact our Chief Compliance and Privacy Officer at We appreciate your feedback.

For purposes of the Applicable Data Protection Laws, including the European Economic Area data protection law (the “Data Protection Law”), the data controller is RxLive, Inc., 695 Central Ave, Suite 203, St. Petersburg, FL 33701. The Data Protection Officer is Melissa Sowa (

Information Submission by Minors

We do not knowingly collect Personal Information from individuals under the age of 18 and the Website is not directed to individuals under the age of 13. We request that these individuals not provide Personal Information through the Website. If you are aware of a user under the age of 13 using the Website, please contact us at

What Information Do We Collect and Why?

Personal Information
When accessing or using the Website, you may be asked to provide Personal Information about yourself. The Personal Information we collect from you may include demographic information, such as your name, birth year, gender, and e-mail address. This may include images, audio, and/or video.

Primarily, the collection of your Personal Information assists us in creating your User Account and providing you access to our Website and related services. If you choose to create a User Account, we may also use your Personal Information to (1) communicate with you about and manage your User Account; (2) store data; (3) comply with the law; (4) respond to requests from public and government authorities;(5) enforce our Terms of Use; (6) manage and improve our operations and Website; (7) provide additional functionality; (8) protect our rights, privacy, safety or property, and/or that of yours or others; and (9) pursue available remedies or limit the damages we may sustain.

We may also use your information to contact you about our own and third-parties’ goods and services that may be of interest to you. If you do not want us to use your information in this way, please contact us using to contact information below.

You do not have to provide your Personal Information. However, if you choose not to provide this information, we cannot create a User Account, and you will be unable to use our Website.

Health Information
In addition to demographic information, during the registration process, we may collect information regarding your medical history, health conditions/status, age, gender, weight, height, among others. This may include images, audio, and/or video. We collect this information to better provide you Services and to enable us to communicate information to your healthcare providers. We may also use your information to contact you about our own and third-parties’ goods and services that may be of interest to you. Last, we may use health-related information to generate de-identified or aggregated data for our own and third-party research or to improve your care

Support Information
If you contact us for support or to make a complaint, we may collect technical or other information from you. Such information will be used for the purposes of troubleshooting, customer support, software updates, and improvement of the Website and related services in accordance with this Notice of Privacy Practices. Calls with us may be recorded or monitored for training, quality assurance, customer service, and reference purposes.


RxLive and its affiliates and agents are permitted, but not obligated, to review and/or monitor all information and/or communications stored and/or transmitted using the Website (“User Content”). We may monitor User Content and activity for data collection purposes and/or to evaluate the quality of service you receive, your compliance with the Terms of Use, the security of the Website, or for other reasons.

You agree that such monitoring activities, if in compliance with applicable privacy laws, this Notice of Privacy Practices, and the Terms of Use, will not entitle you to any cause of action or other right with respect to the manner in which we or our affiliates or agents monitor your communications and enforces or fail to enforce the terms of this Notice of Privacy Practices. In no event will we be liable for any costs, damages, expenses, or any other liabilities incurred by you as a result of monitoring activities by us or our affiliates or agents.

Will You Share My Personal Information With Anyone Else?

Yes, with your healthcare provider.
We will share information you and/or your healthcare provider enter into RxLive, as well as any reports or other documentation generated by the Website based on the information you enter, with the provider(s) and/or healthcare group(s) with whom you consent to share your data. IF YOU HAVE NOT PROVIDED CONSENT TO YOUR PROVIDER TO SHARE YOUR PERSONAL DATA WITH US AND/OR THEM, PLEASE LET US KNOW IMMEDIATELY BY CONTACTING OUR CHIEF COMPLIANCE AND PRIVACY OFFICER AT MELISSA@RXLIVE.COM.

Yes, with third parties that help us power our Services
RxLive has a limited number of affiliates, agents, and other third parties (“Third Parties”) that help us run various aspects of our business. These Third Parties are contractually bound to protect your Personal Information and to use it only for the limited purpose(s) for which it is shared. Such Third Parties may include, but are not limited to, the provision of services such as data hosting and telemedicine software.

Yes, with third parties and the government when legal or enforcement issues arise
We may share your Personal Information, if reasonable and necessary, to (i) comply with legal processes or enforceable governmental requests, or as otherwise required by law; (ii) cooperate with third parties in investigating acts in violation of this Agreement; or (iii) bring legal action against someone who may be violating the Terms of Use or who may be causing intentional or unintentional injury or interference to the rights or property of RxLive or any third party, including other customers.

Yes, in the event of a sale of assets or equity
To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Company’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Information held by Company about our Website users is among the assets transferred.

If we share your Personal Information with a third party other than as provided above, you will be notified prior to the time of data collection or transfer, and you will have the option of not permitting the sharing of your information.

FOR CALIFORNIA USERS: Our ability to share your information with third parties is subject to a redisclosure authorization, which would be provided to you separate from this agreement.

***NOTE: We may, from time to time, LEASE or sell aggregated data and/or other information that does not contain any personal identifiers (i.e., if the information has been DE-IDENTIFIED by stripping out identifiers such as name, address, phone number, etc.). The purpose of this type of disclosure is to provide healthcare professionals, research institutions, and other interested parties (e.g., pharmaceutical and/or device manufacturers) real-world information about MEDICATION THERAPY MANAGEMENT.

How Long Will You Retain The Information?

We store your Personal Information for as long as you maintain a user account and up to five (5) years after the account is closed. At the end of this five-year period, we will remove your Personal Information from our databases and will request that any of our business partners remove your information from their databases.

However, once we disclose your Personal Information to third parties, we may not be able to access that Personal Information any longer and cannot force the deletion or modification of any such information by the parties to whom we have made those disclosures. Written requests for deletion of Personal Information other than as described should be directed to our Chief Compliance and Privacy Officer at We retain de-identified data indefinitely.

What is Your Cookie Policy?

We don’t have automatic data collection, and do not use cookies.

How Do You Protect My Personal Information?

We are committed to protecting the security and confidentiality of your Personal Information. We use a combination of reasonable physical, technical, and administrative security controls to maintain the security and integrity of your Personal Information, to protect against any anticipated threats or hazards to the security or integrity of such information, and to protect against unauthorized access to or use of such information in our possession or control that could result in substantial harm or inconvenience to you. However, Internet data transmissions, whether wired or wireless, cannot be guaranteed to be 100% secure. As a result, we cannot ensure the security of information you transmit to us. By using the Website, you are assuming this risk.


The information collected by RxLive and stored on secure servers is protected by a combination of technical, administrative, and physical security safeguards, such as authentication, encryption, backups, and access controls, which are required by the Health Insurance Portability and Accountability Act (HIPAA) and other Data Protection Laws. If RxLive learns of a security concern, we may attempt to notify you and provide information on protective steps, if available, through the e-mail address that you have provided to us. Depending on where you live, you may have a legal right to receive such notices in writing.

You are solely responsible for protecting information entered or generated via the Website that is stored on your device and/or removable device storage. We have no access to or control over your device’s security settings, and it is up to you to implement any device-level security features and protections you feel are appropriate (e.g., password protection, encryption, remote wipe capability, etc.). We recommend that you take any and all appropriate steps to secure any device that you use to access our Website.

Notwithstanding any of the steps taken by us, it is not possible to guarantee the security or integrity of data transmitted over the internet. While we work diligently to protect your information, there is no guarantee that information you transmit to us will not be accessed, disclosed, altered, or destroyed by breach of any of our or your own systems’ physical, technical or administrative safeguards. Therefore, we do not and cannot ensure or warrant the security or integrity of any information you transmit to us and you transmit such information at your own risk.

Your California Privacy Rights

California Civil Code Section §1798.83 permits users of our Website that are California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, please send an email or write us using the contract information below.

EU Data Subject Rights

If you are an EU Data Subject, you have the right under certain circumstances:

  • to receive communications related to the processing of your personal data that are concise, transparent, intelligible and easily accessible;
  • to be provided with a copy of your personal data held by us;
  • to request the rectification or erasure of your personal data held by us without undue delay;
  • to request that we restrict the processing of your personal data (while we verify or investigate your concerns with this information, for example);
  • to object to the further processing of your personal data, including the right to object to marketing;
  • to request that your Personal Information be moved to a third party;
  • to receive your Personal Information in a structured, commonly used and machine-readable format;
  • to lodge a complaint with a supervisory authority.

Opt-Out Instructions

Where processing of your Personal Information by us is based on consent, you have the right to withdraw that consent or “opt out” without detriment at any time by emailing us. You can exercise any of the rights listed above at any time by contacting us at

Changes to Our Notice of Privacy Practices

It is our policy to post any changes we make to our Notice of Privacy Practices on this page. If we make material changes to how we treat our users’ Personal Information, we will notify you through a notice on the Website home page and/or through email communication with you. The date the Notice of Privacy Practices was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this Notice of Privacy Practices to check for any changes.

Contact Information

To ask questions or comment about this Notice of Privacy Practices and our privacy practices, contact us at by postal or express mail at RxLive, Inc., 695 Central Ave, Suite 203, St. Petersburg, FL 33701, or you may contact our Chief Compliance and Privacy Officer via email at